Слова к экзамену 4 курс по Market Leader 1

Слова к экзамену 4 курс по Market Leader 1-8 units

brand

quality

value for

top of the range

reliable

luxurious

durable

timeless

fashionable

to share

research

segment

leader

follower

safety

luggage

queue

check-in

cancellation

schedule

timetable

city center

downtown

accommodation

facilities

to improve

frustration

disruptive

concern

harm

blame

dissatisfaction

misbehavior

subsidiary

warehouse

branch

profit – выручка, выгода

bankruptcy

recovery – подъем

headquarters

insurance

consumer

entrepreneur

lounge

commercials — рекламный ролик

to expand

to merge

revenue

awareness

to launch – запускать (продукцию в продажу)

discount — скидка

retailer —

vendor — торговец

booth — ларек

wholesaler

mailshots – рекламная рассылка

persuade – убеждать, уговаривать

definitions

downsize – to reduce the number of employees and levels of management that a company has

deregulate – to remove or reduce the number of government controls on a particular business activity

restructure – to change the way a company is organized or financed

relocate – to move to a different place

upgrade – to make a computer or a machine better or able to do more things

downgrade – to give something less importance

retrain – to learn or to teach someone new skills that are needed for a job

relaunch – to make a new effort to sell a product that is already available

debt — money owed by one person or organisation to another person or organisation

gross margin- difference between the selling price of a product and the cost of producing it

stock market — a place where company shares are bought and sold

forecast – a description of what is likely to happen in the future

revenues — money which businesses receive from selling goods or services

investment — money which people or organizations put into a business to make a profit

recession — a period of time when business activity decreases because the economy is doing badly

dividend — a part of the profits of a company paid to the owners of shares

shares — equal parts into which the capital or ownership of a company is divided

pre-tax profits — the money a business makes before payment to the government

word of mouth – сарафанное радио

subliminal advertising – реклама, действующая на подсознание

point of sale – торговая точка

eye-catching – приковывающая внимание

free samples – бесплатные образцы

tax refund – возврат налога

to plunge into recession — погрузиться в рецессию

brand loyalty – the tendency to always buy a particular brand

brand image —

brand stretching –

brand awareness –

brand name –

product launch –

product lifestyle –

product range –

product placement –

product endorsement –

word combination

quarterly earnings

price pressure – ценовое давление

to launch a product

increasing concern

a wide range

a fast-growing area

labour force

research project

government policy

information technology

head office

shopping cart — тележка

department store — универмаг

poor service

baggage trolley

overbooking of seats

flight delay

jet-lag

leg room

business card

синонимы

luggage-baggage

revenues – profit

downtown – city centre

timetable- schedule

seller – vendor

kiosk – booth

education – retraining

businessman – entrepreneur